The future is looking bright, literally. Restrictions are lifted – if not removed, school midterm and Easter is just around the corner. Now’s the time to ride on that wave of optimism and let it spill over onto your ads. It could be articles about society reopening, social events, travels, or happy reunions.
At Kobler, we often talk about being visible in relevant context. But for ads to be efficient and to the point, context doesn’t necessarily have to be relevant for the product itself.
An ad for shoes can be just as suitable as an ad for flights next to a piece about travelling since the message in the ad is adapted to where it’s served.
By actively taking on the look and feel of the article, you can win placements that stand out. An ad for makeup can be a great complement to an article about an upcoming concert or an article about restrictions being lifted. Get dolled up – it’s party time again!
Thinking outside the box can create engagement, positive feelings, and associations for your brand.
Would you like to know how you can make the most of your contextual campaign?
Do you have questions? Contact our Customer Success team!